A logo is a powerful representation and the most recognizable extension to your brand. The logo is a visual cornerstone of your company. Your company's identity is visually expressed through its logo; which, along with your company's name, is one of the main things that makes your business memorable. Consider Apple, Google, and McDonalds without the Macintosh Apple, colorful playful lettering, or golden arches that they are universally recognized by. Getting customers to remember your brand starts with an effective logo design.
Your audience will always remember equating you to that amazing logo. When they see that icon they will seek you out for the quality service that you provide. The logo ties you to what they need, which is best served when you are the one they trust and who they contact first.
Consider how you want to use your logo;— is it for your blog, are you going to be putting it on your merchandise, product, branding materials; business cards, letterhead, mailings, vehicle wrap? Whatever you have in mind, imagine how it will work in many spaces.
THE RULES OF A GREAT LOGO
Factors such as uniqueness, adaptability, aspect ratio, scalability, and a logo's ability to work without color are all things to consider when designing a great logo for your company.